Persuasion
Umbrella term of influence and mode of communication / From Wikipedia, the free encyclopedia
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Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours.[1]
Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject.[2]: 46 Psychology looks at persuasion through the lens of individual behaviour[3] and neuroscience studies the brain activity associated with this behaviour.[4] History and political science are interested in the role of propaganda in shaping historical events.[5] In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof.[6] Persuasion is also often used to pursue personal gain, such as election campaigning, giving a sales pitch,[7] or in trial advocacy. Persuasion can also be interpreted as using personal or positional resources to change people.