Puffery
Exaggerated or false praise / From Wikipedia, the free encyclopedia
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For the Wikipedia policy, see Wikipedia:Manual of Style/Words to watch § Puffery.
In colloquial language, puffery refers to exaggerated or false praise.[1] Puffery serves to "puff up" what is being described. In law, puffery is usually invoked as a defense argument: it identifies futile speech, typically of a seller, which does not give rise to legal liability. In a circular manner, legal explanations for this normative position describe the non-enforceable speech as a statement that no "reasonable person" would take seriously anyway.[2][3]