Thums Up
Brand of cola in India / From Wikipedia, the free encyclopedia
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Thums Up is a brand of cola. It was introduced in 1977 to offset the withdrawal of The Coca-Cola Company from India. The brand was later bought by Coca-Cola who re-launched it in order to compete against Pepsi to capture the market.
Quick Facts Type, Manufacturer ...
Type | Cola |
---|---|
Manufacturer | The Coca-Cola Company |
Country of origin | India |
Introduced | 1977; 47 years ago (1977) |
Related products | Coca-Cola, Pepsi, Campa Cola |
Website | coca-cola.com/thums-up |
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In 2018, Coca-Cola announced they will launch Thums Up in Bangladesh, Pakistan, Sri Lanka and Nepal.[1] In 2021, the company became a billion-dollar brand in India.[2]