cover image

AMP (originally an acronym for Accelerated Mobile Pages[1]) is an open source HTML framework developed by the AMP Open Source Project.[2] It was originally created by Google as a competitor to Facebook Instant Articles and Apple News.[3] AMP is optimized for mobile web browsing and intended to help webpages load faster.[4] AMP pages may be cached by a CDN, such as Microsoft Bing or Cloudflare's AMP caches, which allows pages to be served more quickly.[5][6][7]

Quick facts: Created by, URL, Launched, Current ...
Accelerated Mobile Pages
Created byGoogle
URLamp.dev
LaunchedOctober 7, 2015; 7 years ago (2015-10-07)
Current statusOnline
Close

AMP was first announced on October 7, 2015.[8] After a technical preview period, AMP pages began appearing in Google mobile search results in February 2016.[9][10] AMP has been criticized for potentially giving further control over the web to Google and other concerns.[11] The AMP Project announced it would move to an open governance model on September 18, 2018.[12][13]