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Adweek

Weekly American advertising trade publication that was first published in 1979 / From Wikipedia, the free encyclopedia

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Adweek is a weekly American advertising trade publication that was first published in 1979.[1] Adweek covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.

Quick facts: CEO, Chief Content Officer, Categories, Frequ...
Adweek
CEOJuliette Morris
Chief Content OfficerAnn Marinovich
CategoriesGlobal advertising
FrequencyWeekly, with multiple editions
Founded1979; 44 years ago (1979)
CompanyShamrock Capital
CountryUnited States
Based inNew York City, New York
LanguageEnglish
Websitewww.adweek.com
ISSN0199-2864
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As the second-largest advertising-trade publication,[2] its main competitor is Advertising Age.[3] Adweek also operates various blogs focusing on the advertising and mass media industry, including its flagship AdFreak blog and the Adweek Blog Network, which was formed from the assets of Mediabistro.

Related publications include Adweek Magazine's Technology Marketing (ISSN 1536-2272), and Adweek's Marketing Week (ISSN 0892-8274).[4]

In January 2018, Adweek CEO Jeffrey Litvack announced Brandweek,[5] the event, as a first-of-its-kind brand summit to be held September 23–25, 2018 in Palm Springs, Calif., at the Omni Rancho Las Palmas Resort & Spa. Brandweek is a one-of-a-kind three-day brand marketing symposium and a part of Adweek, LLC. It was also previously a weekly American marketing trade publication that was published between 1986 and April 2011.[6]