B. J. Fogg

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Brian Jeffrey Fogg (born August 7, 1963) is an American social scientist and author who is a research associate[1] and adjunct professor[2] at Stanford University. He is the founder and director of the Stanford Behavior Design Lab, formerly known as the Persuasive Technology Lab.[3][4]

Quick facts: B. J. Fogg, Born, Alma mater, Known ...
B. J. Fogg
2017 portrait BJ Fogg
Brian Jeffrey Fogg

(1963-08-07) August 7, 1963 (age 59)
Dallas, Texas, U.S.
Alma mater
Known forCaptology (Persuasive Technology), Behavior Design
Scientific career
InstitutionsStanford University
ThesisCharismatic computers (1997)