B. J. Fogg

B. J. Fogg
B. J. Fogg
Born	Brian Jeffrey Fogg; August 7, 1963 (age 59); Dallas, Texas, U.S.
Alma mater	Brigham Young University (B.A., M.A.); Stanford University (M.A., Ph.D.);
Known for	Captology (Persuasive Technology), Behavior Design
	Scientific career
Fields	Captology
Institutions	Stanford University
Thesis	Charismatic computers (1997)
Website	http://www.bjfogg.com/

Brian Jeffrey Fogg (born August 7, 1963) is an American social scientist and author who is a research associate[1] and adjunct professor[2] at Stanford University. He is the founder and director of the Stanford Behavior Design Lab, formerly known as the Persuasive Technology Lab.[3][4]

Quick facts: B. J. Fogg, Born, Alma mater, Known ... ▼

B. J. Fogg

Born	Brian Jeffrey Fogg (1963-08-07) August 7, 1963 (age 59) Dallas, Texas, U.S.
Alma mater	Brigham Young University (B.A., M.A.) Stanford University (M.A., Ph.D.)
Known for	Captology (Persuasive Technology), Behavior Design
Scientific career
Fields	Captology
Institutions	Stanford University
Thesis	Charismatic computers (1997)

Website	http://www.bjfogg.com/