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US brand of espresso-ground coffee beans From Wikipedia, the free encyclopedia
Café Bustelo is an American coffee brand owned by The J.M. Smucker Company.
Product type | Coffee |
---|---|
Owner | J.M. Smucker |
Country | U.S. |
Introduced | 1928 | by Gregorio Menendez Bustelo
Website | cafebustelo.com |
Gregorio Menéndez Bustelo (1892–1965) traveled from his native Spain to Cuba as a young man, and moved to the United States in 1917.[1] He founded the Café Bustelo coffee company in East Harlem, New York in 1928.[2] His product became popular among Cuban exiles who preferred to prepare it in espresso coffeemakers rather than the then-common method of filtering it through a coffee "sock".[3] The company remained successful throughout the 20th century, and was known for its distinctive yellow and red cans.[2]
Café Bustelo was purchased by Rowland Coffee Roasters of Miami in 2000.[2] Rowland was acquired by the Cuban American Souto family the same year, and sold to the J.M. Smucker Company in 2011.[3]
Bustelo gained a particular cachet among artistic and hipster subcultures in the 1990s and 2000s. It is referenced by name in the song "Today 4 U" from the 1996 musical Rent.[2]
The Bustelo image and logo have also been creatively utilized by multiple artists who use the Bustelo theme in their paintings, prints, etc.[4][5][6][7][8][9][10]
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