Carlisle Collection
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The Carlisle Collection is a U.S. fashion design company founded in 1981 by William Rondina, to offer elegant classic clothing and accessories for women by private appointment. Based in New York City, the firm has an extensive network of sales consultants in over 500 cities and upscale suburbs throughout the United States. The company's offices are located in mid-town Manhattan.[1]
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The Carlisle representatives, called consultants, are well-connected socially, draw from their friends and acquaintances, and build a loyal following.[citation needed] As The New York Times reported in 2002 in Ginia Bellafante's article "Clothes That Whisper, I Belong to the Club," the company is predicated on the idea that the sales staff will inspire loyalty from the clients because the sellers come from the same socioeconomic class they do."[2]
On an annual basis, the Carlisle design team creates a unique silk scarf that benefits the Susan G. Komen for the Cure foundation. Since 1998, Carlisle's Fabric of Hope annual scarf program has raised over $1.5 Billion for the foundation's effort to help save lives and end breast cancer forever.[citation needed]