Check My Ads
Brand safety non-profit / From Wikipedia, the free encyclopedia
The Check My Ads Institute is an organization founded by Nandini Jammi and Claire Atkin. The Check My Ads Institute is a non-profit advertising watchdog organization created in October 2021, which aims to do deeper investigative research into the advertising technology industry.[1] Jammi and Atkin also publish a newsletter called Branded.[1] The Check My Ads Agency was a brand safety and marketing consultancy that Atkin and Jammi founded in 2020.[2] As of February 2023, the Check My Ads Agency is no longer active.
Founded | October 2021; 2 years ago (2021-10) |
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Founder | Claire Atkin and Nandini Jammi |
Type | 501(c)(3) |
Focus | Advertising technology industry |
Website | checkmyads |
Atkin and Jammi focus on the issue of advertisements displaying on websites they describe as "bad faith publishers": websites containing fake news, far-right content, medical misinformation, and conspiracy theories, or websites engaged in advertising fraud.[2] Many companies are not aware specifically where their advertisements display due to the complexity and lack of transparency in online advertising; the Check My Ads Institute researches the online advertising industry and its enablement of these publishers, and pushes for increased transparency and change and the Check My Ads Agency aimed to help companies learn more about where their products or services are advertised and avoid advertising on bad faith publishers.[2][3][4]