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Brand of bottled water From Wikipedia, the free encyclopedia
Clearly Canadian is a brand of premium sparkling waters produced by The Clearly Food & Beverage Company Ltd., of Canada.[1] The brand was founded in 1987[citation needed][2] in British Columbia, Canada. Outside of Canada, it is well known throughout the United States, parts of Europe and Japan.[citation needed]
Type | Sparkling water |
---|---|
Manufacturer | Clearly Food & Beverage Company Ltd. |
Country of origin | Canada |
Introduced | December 1987 |
Color | Clear |
Flavor | Sparkling Flavoured & Non-Flavoured Spring Water |
Website | www |
Founded in 1987 by Gordon Sim, Doug Mason and others in British Columbia, Clearly Canadian is considered by many as the first premium "new age beverage" product that precipitated the multibillion-dollar market as it exists today, and has produced product every year since 1987 except for 2010 and 2011.
Clearly Canadian experienced rapid market-dominating growth throughout the 1990s alongside Snapple and Red Bull, but fell into broad corporate mismanagement beginning in 2000 and up to 2012, when it was acquired by serial entrepreneur, Robert R. Khan, under his 4NCapital Partners investment firm. Large-scale commercial production resumed shortly thereafter in Canada and was precipitated by an online crowd-sourcing campaign that pre-sold in excess of 40,000 cases. Rhett and Link, celebrity hosts of internet comedy show "Good Mythical Morning", played a major role in promoting the campaign to save the beverage of their childhood.[3]
This article needs additional citations for verification. (May 2024) |
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