Click-through rate

Percentage of views on a certain web page that made a desired click / From Wikipedia, the free encyclopedia

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Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns.[1][2]

Click-through rates for ad campaigns vary tremendously. The first online display ad, shown for AT&T on the website HotWired in 1994, had a 44% click-through rate.[3] With time, the overall rate of user's clicks on webpage banner ads has decreased.