Crossing the Chasm
1991 marketing book by Geoffrey A. Moore / From Wikipedia, the free encyclopedia
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
1991 marketing book by Geoffrey A. Moore
 Book cover | |
| Author | Geoffrey A. Moore |
|---|---|
| Country | United States |
| Language | English |
| Subject | Marketing high-tech products |
| Genre | Non-fiction |
| Publisher | Harper Business Essentials |
Publication date | 1991 |
Published in English | 1991 |
| Media type | Book |
| Pages | 227 |
| ISBN | 0-06-051712-3 |
| OCLC | 50470628 |
The book offers decision-making guidelines for investors, engineers, enterprise executives, marketers and managers throughout the high-tech community. Real-world examples of companies that have struggled in the chasm are also provided.