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From Wikipedia, the free encyclopedia
David Joseph Schwartz, Jr. (March 23, 1927 – December 6, 1987)[1] was an American motivational writer and coach, best known for authoring The Magic of Thinking Big in 1959.[2][3] He was a professor of marketing, chairman of the department, and Chair of Consumer Finance at Georgia State University.[4][5][6]
David J. Schwartz | |
---|---|
Born | David Joseph Schwartz, Jr. March 23, 1927 US |
Died | December 6, 1987 60) | (aged
Education | BS, MA, PhD |
Alma mater | Ohio State University (MA, PhD) Nebraska University (BS) |
Occupation(s) | professor, life strategist, and writer |
Employer | Georgia State University |
Known for | The Magic of Thinking Big |
Schwartz was born on March 23, 1927[1] in the United States. He received a BS degree at the University of Nebraska in 1948 and his MA and then PhD in 1953 from Ohio State University.[7][8][9]
He was a professor at Georgia State University, Atlanta, and was considered a leading American authority on motivation.[10][11] He became well known through his motivational publications and self-help books, especially for The Magic of Thinking Big, published in 1959.[12] Later, he began his own work as a self-help coach and life strategist and founded his own consultancy firm focusing on leadership development called Creative Educational Services Inc.[3][13][14]
Georgia State University awards a scholarship in his honor.[15]
The Magic of Thinking Big, first published in 1959,[16] is a self-help book by David J. Schwartz.[13][3] The book was one of Simon & Schuster's all-time paperback best sellers[17] and has sold over 6 million copies,[18][19][20][21] It instructs people to set their goals high and think positively to achieve them.[22][23][24]
The author gives a step-by-step guide on how to achieve what one wants by changing their thought patterns and thought habits.[3][25] He explains that visualization adds value to everything and thinking big means training oneself to see not just what is, but what can be.[26][27] He explains transmitting good news is win win, and we feel better and so do the people we are talking to.[26][28] Lou Holtz mentions that this book helped him create his lifelong goals list.[29][30] He also describes three failure diseases: excuse-itis, detail-itis and procrastination.[31] Making better decisions and avoiding negative thoughts is the main topic of the book.[32][33][34][35]
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