Donald Arthur Norman (born December 25, 1935)[2][3] is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego.[4] He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science,[4] and has shaped the development of the field of cognitive systems engineering.[5] He is a co-founder of the Nielsen Norman Group, along with Jakob Nielsen. He is also an IDEO fellow and a member of the Board of Trustees of IIT Institute of Design in Chicago. He also holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego. Norman is an active Distinguished Visiting Professor at the Korea Advanced Institute of Science and Technology (KAIST), where he spends two months a year teaching.[when?]

Quick facts: Don Norman, Born, Nationality, Alma mate...
Don Norman
Norman in 2005
Donald Arthur Norman

(1935-12-25) December 25, 1935 (age 86)
Alma materMIT
University of Pennsylvania
Known forThe Design of Everyday Things
Cognitive ergonomics
User-centered design
Scientific career
FieldsCognitive science
Usability engineering
InstitutionsNorthwestern University
University of California, San Diego
Nielsen Norman Group
Korea Advanced Institute of Science and Technology
ThesisSensory Thresholds And Response Biases In Detection Experiments, A Theoretical And Experimental Analysis (1962)
Doctoral advisorR. Duncan Luce
Doctoral students[1]

Much of Norman's work involves the advocacy of user-centered design.[6] His books all have the underlying purpose of furthering the field of design, from doors to computers. Norman has taken a controversial stance in saying that the design research community has had little impact in the innovation of products, and that while academics can help in refining existing products, it is technologists that accomplish the breakthroughs.[7] To this end, Norman named his website with the initialism JND (just-noticeable difference) to signify his endeavors to make a difference.[1]

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