In a programming language, an evaluation strategy is a set of rules for evaluating expressions. The term is often used to refer to the more specific notion of a parameter-passing strategy that defines the kind of value that is passed to the function for each parameter (the binding strategy) and whether to evaluate the parameters of a function call, and if so in what order (the evaluation order). The notion of reduction strategy is distinct, although some authors conflate the two terms and the definition of each term is not widely agreed upon.
To illustrate, executing a function call
f(a,b) may first evaluate the arguments
b, store the results in references or memory locations
ref_b, then evaluate the function's body with those references passed in. This gives the function the ability to look up the argument values, to modify them via assignment as if they were local variables, and to return values via the references. This is the call-by-reference evaluation strategy.
Evaluation strategy is specified by the programming language definition, and is not a function of any specific implementation. The calling convention defines implementation-specific parameter passing details.