Fisher-Price
American toy company / From Wikipedia, the free encyclopedia
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Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. The company was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle, and Margaret Evans Price.
Quick Facts Company type, Industry ...
Company type | Subsidiary |
---|---|
Industry | Toys |
Founded | June 19, 1930; 93 years ago (1930-06-19) |
Founders | Herman Fisher Irving Price Margaret Evans Price Helen Schelle Rebecca D. Fisher |
Headquarters | , U.S. |
Products | Baby toys, dolls |
Brands |
|
Revenue | US$1.07 billion (2020) |
Parent | Quaker Oats Company (1969–1991) Mattel (1993–present) |
Website | fisher-price |
Footnotes / references [1] |
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Notable Fisher-Price toys include the Little People toy line, Power Wheels, View-Master, Rescue Heroes, the Chatter Telephone, and the Rock-a-Stack. The company also manufactures a number of products and toys designed for infants.
Fisher-Price has been a wholly owned subsidiary of Mattel since 1993.