Front end innovation
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Front End Innovation is the starting point where opportunities are identified and concepts are developed prior to entering the formal product development process. Innovation on the Front End is where exciting breakthroughs are created through a process that allows for creativity and value creation in a systematic manner different from the formal development process.
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In the Front End, idea genesis, opportunity validation, and concept development are dynamic and consists of adaptive interactions between involved participants with varied skills. They create, evaluate, analyze and iterate many alternatives and external technologies into potential breakthrough opportunities. The final result is a product concept including potential external technology partners, conceptual business model, preliminary product specifications, and the formation of a corporate sponsor team, a startup action plan, and Go/No Go milestones for insertion in to the formal development process.
Although less expensive than the later product development phases, Front End Innovation is vital; this is the point where decisions to invest resources are fundamentally made.[1]