Fulcrum Gallery (also known as "Shakespeare's Fulcrum" or "Fulcrum") was an American art gallery that opened underneath the Guggenheim Museum SoHo in New York City in January 1993, by Valerie Monroe Shakespeare. It was designed by her husband, Tery Fugate-Wilcox, who contributed the gallery motto: "Without Art we are but Monkeys with Car Keys". Fugate-Wilcox is credited as photographer on all of the gallery's ads, and was listed as one of the nineteen artists represented by the gallery. The owner said in an interview, that the name "Fulcrum", (written with angular "u's", like old Latin) came from Archimedes, "Give me a place to stand, a lever long enough and a fulcrum. and I can move the Earth". She said she hoped Fulcrum would become a "pivotal point in art history". Fulcrum Gallery was founded to exhibit Actual Art exclusively and did so until the effects of the attacks of 9/11 caused the gallery to close in February 2002.