Geomessaging
Technology / From Wikipedia, the free encyclopedia
Geomessaging is a technology that allows a person or system to send a message based on any media to a device that enters or exits one or more regions.[1] Those regions can be created by using geofences, based on Latitude and Longitude, or adding beacons to the system associating those beacons with named locations. The device will receive the message according to the rules defined by the campaign administrator (the person or system in charge of defining those locations and messages).
Rules can be: The minimum time to wait before resending a message, weekday, time range, etc.
The content of the message associated to those rules can be any images, text, html, metadata key-value pair, etc.
Increasingly geomessaging is finding its use in various applications including crisis communication and geo-location sensitive communication management.[2]