Howard Moskowitz
American market researcher and psychophysicist / From Wikipedia, the free encyclopedia
Howard Moskowitz is an American market researcher and psychophysicist. He is known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea of intermarket variability as applied to the food industry.[1]
American market researcher and psychophysicist