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Australian clothing brand From Wikipedia, the free encyclopedia
I.Am.Gia is an Australian fashion clothing brand.
I.Am.Gia was co-founded by Alana Pallister with her sister Stevie Cox[1] in May 2017. The name comes from the supermodel Gia Carangi. The idea of the brand was formulated around a fictional character based on the Instagram "It Girl."
I.Am.Gia initially received attention in the fashion industry when American model Bella Hadid was photographed wearing the brand's clothing during a Paris Fashion Week and due to its use of the Instagram app for promotion.[2][3]
The brand has been worn by models such as Bella Hadid, Emily Ratajkowski, Selena Gomez, Kaia Gerber, Romee Strijd, Ariana Grande, Jourdan Dunn, and reality television personality Kylie Jenner.[4] By April 2021 the brand had seen 60% growth since its launch.
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