ITunes Store
Digital media store / From Wikipedia, the free encyclopedia
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The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020[update], iTunes offered 60 million songs, 2.2 million apps, 25,000 TV shows, and 65,000 films. When it opened, it was the only legal digital catalog of music to offer songs from all five major record labels.[1]
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![]() The iTunes Store, as seen in iTunes 12.12.7.1, running on Windows 10 from January 31, 2023 | |
Type | Digital distribution Online music store Video on demand App store (moved to App Store) Ebook store (moved to Apple Books) |
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Launch date | April 28, 2003; 20 years ago (2003-04-28) |
Platform(s) | macOS iOS tvOS Windows 7 and later |
Availability | See Internationalization |
Website | apple |
The iTunes Store is available on most Apple devices, including the Mac (inside the Music app), the iPhone, the iPad, the iPod touch, and the Apple TV, as well as on Windows (inside iTunes). Video purchases from the iTunes Store are viewable on the Apple TV app on Roku[2] and Amazon Fire TV[3] devices and certain smart televisions.
While initially a dominant player in digital media, by the mid-2010s, streaming media services were generating more revenue than the buy-to-own model used by the iTunes Store.[4][5] Apple now operates its own subscription-based streaming music service, Apple Music, alongside the iTunes Store.