Incentive

Something that motivates individuals to perform / From Wikipedia, the free encyclopedia

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In general, incentives are anything that persuade a person to alter their behaviour.[1] It is emphasised that incentives matter by the basic law of economists and the laws of behaviour, which state that higher incentives amount to greater levels of effort and therefore, higher levels of performance.[2]

Protest sign displaying "Stop Climate Change" at climate strike in Melbourne, Australia. Climate movements may incentivize governments and industry to take collective action in the fight against climate change.