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American advertising executive and author From Wikipedia, the free encyclopedia
Jane Maas (March 14, 1932 – November 16, 2018) was an American advertising executive and author.
Jane Maas | |
---|---|
Born | |
Died | November 16, 2018 86) | (aged
Nationality | American |
Occupation(s) | Advertising executive and author |
Years active | 1964–2012 |
Maas started her career as a junior copy editor at Ogilvy & Mathers in 1964 and rose to creative director and eventually became the second female VP of the agency.[2] In 1976, Maas joined agency Wells Rich Greene as senior VP and creative director.[3]
At WRG, Maas has been credited[2] with shepherding the I Love New York tourism campaign for the New York Department of Commerce.[1] Considered a trailblazer in the world of advertising,[2] Maas commenced her career during an era in which few women worked in creative or executive positions and is frequently referenced as one of the founding mothers of advertising.[4]
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