Lester Wunderman

American marketing executive (1920–2019) / From Wikipedia, the free encyclopedia

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Lester Wunderman (June 22, 1920 – January 9, 2019) was an American advertising executive widely considered the creator of modern-day direct marketing. His innovations included the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more. He identified, named, and defined the term "direct marketing" in a 1967 speech at MIT, and was inducted into the Advertising Hall of Fame in 1998.

Quick facts: Lester Wunderman, Born, Died, Occupation, Kno...
Lester Wunderman
Lester Wunderman, 2008
BornJune 22, 1920
DiedJanuary 9, 2019(2019-01-09) (aged 98)
New York, U.S.
OccupationAdvertising executive
Known forCreator of direct marketing
Spouse(s)Liljan Darcourt (divorced)
Suzanne Oksman Cott
Children2 with Darcourt
3 stepsons