American marketing executive (1920–2019) / From Wikipedia, the free encyclopedia
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Lester Wunderman (June 22, 1920 – January 9, 2019) was an American advertising executive widely considered the creator of modern-day direct marketing. His innovations included the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more. He identified, named, and defined the term "direct marketing" in a 1967 speech at MIT, and was inducted into the Advertising Hall of Fame in 1998.
American marketing executive (1920–2019)
|Born||June 22, 1920|
The Bronx, New York City, U.S.
|Died||January 9, 2019(2019-01-09) (aged 98)|
New York, U.S.
|Known for||Creator of direct marketing|
|Spouse(s)||Liljan Darcourt (divorced)|
Suzanne Oksman Cott
|Children||2 with Darcourt|