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Can you list the top facts and stats about Multimedia Messaging System?
Summarize this article for a 10 years old
Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network. Users and providers may refer to such a message as a PXT, a picture message, or a multimedia message. The MMS standard extends the core SMS (Short Message Service) capability, allowing the exchange of text messages greater than 160 characters in length. Unlike text-only SMS, MMS can deliver a variety of media, including up to forty seconds of video, one image, a slideshow of multiple images, or audio.
The most common use involves sending photographs from camera-equipped handsets. [needs update] Media companies have utilized MMS on a commercial basis as a method of delivering news and entertainment content, and retailers have deployed it as a tool for delivering scannable coupon codes, product images, videos, and other information.
Multimedia messaging service was built using the technology of SMS messaging, first developed in 1984 as a captive technology which enabled service providers to "collect a fee every time anyone snaps a photo."
Between 2010 and 2013, MMS traffic in the U.S. increased by 70% from 57 billion to 96 billion messages sent. This is due in part to the wide adoption of smartphones.