NASCAR on television in the 1970s
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One of the earliest telecasts of a NASCAR race was the 1960 Daytona 500, parts of which was presented as part of CBS Sports Spectacular, with announcer Bud Palmer.[1]
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In the ensuing years, but before 1979, there were three main sources of NASCAR telecasts:[citation needed]
- ABC's Wide World of Sports, the sports anthology program, provided coverage of select NASCAR Winston Cup races in the 1970s. In 1971, it presented a 200-lap race at Greenville-Pickens Speedway in its entirety, the first such broadcast of a NASCAR race. Throughout the 1970s, ABC presented portions of the Daytona 500, Southern 500, and other important races.
- In the late 1970s, CBS Sports Spectacular aired some races; like Wide World of Sports, they were taped and edited.
- Car and Track, a weekly auto racing show hosted by Bud Lindemann, recapped all of NASCAR's top-series races in the 1960s and 1970s in a weekly 30-minute syndicated show.
CBS Sports President Neal Pilson and motor-sports editor Ken Squier believed that America would watch an entire stock car race live on television. On February 18, 1979, CBS presented the first flag-to-flag coverage of the Daytona 500.[2] Richard Petty won NASCAR's crown-jewel race for the sixth time, but the big story was the post-race fight on the track's infield between Cale Yarborough and Donnie Allison, who crashed together on the final lap while leading.[2] The race drew incredible ratings, in part due to the compelling action both on and off the track, and in part because a major snowstorm on the East Coast kept millions of viewers indoors.[3]