Polaroid Corporation
American film and camera company / From Wikipedia, the free encyclopedia
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Polaroid was an American company best known for its instant film and cameras. The company was founded in 1937 by Edwin H. Land, to exploit the use of his Polaroid polarizing polymer.[1] Land and Polaroid created the first instant camera, the Land Camera, in 1948.
 Last logo used from 1996 to 2002 | |
.jpg) The Polaroid SX-70, the first instant camera manufactured by Polaroid Corporation. | |
| Type | Private |
|---|---|
| Industry | |
| Founded | Cambridge, Massachusetts, U.S.; 1937; 86 years ago (1937) |
| Founder | Edwin H. Land |
| Defunct | 2002 (2002) |
| Fate | Brand sold to One Equity Partners; changed name to Primary PDC, Inc. |
| Successor | Polaroid B.V. |
| Headquarters | Minnetonka, Minnesota, U.S. |
Area served | Worldwide |
| Products | |
Number of employees | 0 |
Land ran the company until 1981. Its peak employment was 21,000 in 1978, and its peak revenue was $3 billion in 1991.[2]
When the Polaroid Corporation was declared bankrupt in 2001,[3][4] its brand and assets were sold off.[5] A new Polaroid company formed,[3][5] and the brand assets changed hands multiple times before being sold to Polish billionaire Wiaczesław Smołokowski [pl] in 2017. This acquisition allowed Impossible Project, which had started producing instant films for older Polaroid cameras in 2008,[6]to rebrand as Polaroid Originals in 2017, and eventually as Polaroid in 2020.[7]