Politeness theory
Social and linguistic theory of politeness / From Wikipedia, the free encyclopedia
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Politeness theory, proposed by Penelope Brown and Stephen Levinson, centers on the notion of politeness, construed as efforts to redress the affronts to a person's self-esteems or face (as in "save face" or "lose face") in social interactions.[1][2][3][4][5][6][7][8] Notable concepts include positive and negative face, the face threatening act (FTA), strategies surrounding FTAs and factors influencing the choices of strategies.
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Though Brown and Levinson proposed their model as universally applicable,[9][3] their theory has been challenged by other scholars both theoretically and with respect to its cross-cultural applicability.[10][11][12][3][4]