Psychology of eating meat
Psychology surrounding human consumption of meat / From Wikipedia, the free encyclopedia
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The psychology of eating meat is an area of study seeking to illuminate the confluence of morality, emotions, cognition, and personality characteristics in the phenomenon of the consumption of meat.[1] Research into the psychological and cultural factors of meat-eating suggests correlations with masculinity, support for hierarchical values, and reduced openness to experience.[2][3][4] Because meat eating is widely practiced but is sometimes associated with ambivalence, it has been used as a case study in moral psychology to illustrate theories of cognitive dissonance and moral disengagement.[n 1] Research into the consumer psychology of meat is relevant both to meat industry marketing[8] and to advocates of reduced meat consumption.[9][10]