Susan Fournier
American marketing academic / From Wikipedia, the free encyclopedia
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Susan M. Fournier is an American marketing professor. She is the Allen Questrom Professor in Management at Boston University and the first female dean of the Questrom School of Business.
Quick Facts Born, Academic background ...
Susan Fournier | |
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Born | |
Academic background | |
Education | BS, 1980, University of Massachusetts Amherst MS, 1983, Pennsylvania State University PhD, 1994, University of Florida |
Thesis | A Consumer-brand relationship framework for strategic brand management (1994) |
Academic work | |
Institutions | Questrom School of Business Harvard Business School |
Main interests | Brand relationship |
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