Synectics
Thought process for making the strange familiar and the familiar strange / From Wikipedia, the free encyclopedia
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Synectics is a problem solving methodology that stimulates thought processes of which the subject may be unaware. This method was developed by George M. Prince (1918–2009)[1] and William J.J. Gordon, originating in the Arthur D. Little Invention Design Unit in the 1950s.
According to Gordon, Synectics research has three main assumptions:[2]
- the creative process can be described and taught
- invention processes in arts and sciences are analogous and are driven by the same "psychic" processes
- individual and group creativity are analogous