Ten Motives

Ten Motives is a British electronic cigarette brand owned by British American Tobacco.

History

The Ten Motives company in Cheshire was founded by Art Devlin who, with Tony Jones, was the controlling shareholder.^[1][2][3][4]

In 2016 the company was taken over by British American Tobacco.^[5]

Controversies

In 2014, their advertising was ruled inaccurate due to it claiming it to be "the healthier smoking alternative" to smoking.^[6]