Top Qs
Timeline
Chat
Perspective
Tortilla (restaurant chain)
British fast food chain From Wikipedia, the free encyclopedia
Remove ads
Tortilla Mexican Grill PLC (branded as Tortilla) is a fast-food restaurant based in the United Kingdom, founded in 2007 by Brandon and Jennifer Stephens.[1]
 | This article contains promotional content. (May 2022) |
As of October 2022, it has 84 branches in the UK.[2] Internationally, Tortilla operates in the Middle East, with 10 stores in Dubai and Saudi Arabia through a franchise partnership with Eathos.[3]
Remove ads
History
Summarize
Perspective
The first Tortilla restaurant opened in Islington in 2007, becoming the UK’s largest fast-food Mexican brand.[4] Tortilla offers dine-in, self-serve, take away, click and collect, and delivery.
Tortilla's growth was supported by a steady expansion across the UK, including 10 sites in Dubai and Saudi Arabia, a cloud kitchen estate and exclusive delivery partnership with Deliveroo.[5]
In 2019, Tortilla expanded its footprint to include some of the UK’s most prominent travel hubs, including the Euston railway station, through a partnership with SSP Group.[6] In October 2021, Tortilla announced the launch of two new sites in Gatwick Airport and Leeds Skelton Lake Services.[7]
In May 2021, Tortilla opened a site in Chessington World of Adventures Resort, through a partnership with Merlin Entertainments.[8]
Over the years, Tortilla won several industry awards, including:
- QSR Media UK Centegra Awards 2020 - Best Marketing Campaign[9]
- Restaurant Marketer & Innovator 2020 - 30 under 30[10]
- R200: Best Value Restaurant Chain Over 20 Sites 2018[11]
- FEJ Awards 2018 Operator of the year, best new kitchen concept[12]
In May 2022, Tortilla announced it has acquired the Mexican restaurant chain Chilango Ltd from the investment company RDCP Group Ltd., for £2.8 million.[13]
Remove ads
Values
 |
The brand only uses grass-fed British Isle brisket in its slow-cooked Barbacoa, as well as Red Tractor approved pork,[14] and is a signatory of the Better Chicken Commitment.[15] Meanwhile all vegetarian and vegan dishes are Vegan & Vegetarian Society approved.[16]
In January 2021, to aid youth employment, Tortilla has offered 50 new placements as part of the Government’s Kickstart Scheme.[17]
Remove ads
References
Wikiwand - on
Seamless Wikipedia browsing. On steroids.
Remove ads