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Trailer (promotion)

Advertisement for a feature film / From Wikipedia, the free encyclopedia

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A trailer (also known as a preview, coming attraction or attraction video) is a commercial advertisement, originally for a feature film that is going to be exhibited in the future at a movie theater/cinema. It is a product of creative and technical work.

Trailer for Universal Pictures' science-fiction horror film Frankenstein (1931)

Movie trailers have now become popular on DVDs and Blu-ray discs, as well as on the Internet and mobile devices. Of some 10 billion videos watched online annually, film trailers rank third, after news and user-created video.[1]

The trailer format has been adopted as a promotional tool for television shows, video games, books, and theatrical events/concerts.