Trailer (promotion)

Trailer (promotion)

A trailer (also known as a preview, coming attraction or attraction video) is a commercial <a href="/en/Advertisement" title="Advertisement" class="mw-redirect wl">advertisement</a>, originally for a <a href="/en/Feature_film" title="Feature film" class="wl">feature film</a> that is going to be exhibited in the future at a <a href="/en/Movie_theater" title="Movie theater" class="wl">movie theater</a>/cinema. It is a product of creative and technical work.

<div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none" about="#mwt1">Advertisement for a feature film</div>

<figure class="mw-default-size mw-halign-right wiki-thumb"><a href="/en/File:Frankenstein_trailer_(1931).webm" class="app_media media-thumb" data-hash="File:Frankenstein_trailer_(1931).webm"><video poster="//upload.wikimedia.org/wikipedia/commons/thumb/d/d2/Frankenstein_trailer_%281931%29.webm/290px--Frankenstein_trailer_%281931%29.webm.jpg" preload="none" height="212" width="290" resource="./File:Frankenstein_trailer_(1931).webm"><source src="//upload.wikimedia.org/wikipedia/commons/d/d2/Frankenstein_trailer_%281931%29.webm" type="video/webm; codecs=&quot;vp9, opus&quot;" data-file-width="640" data-file-height="468" data-title="Original WebM file, 640 × 468 (1.09 Mbps)" data-shorttitle="WebM source"><source src="//upload.wikimedia.org/wikipedia/commons/transcoded/d/d2/Frankenstein_trailer_%281931%29.webm/Frankenstein_trailer_%281931%29.webm.120p.vp9.webm" type="video/webm; codecs=&quot;vp9, opus&quot;" data-width="164" data-height="120" data-title="Lowest bandwidth VP9 (120P)" data-shorttitle="VP9 120P"><source src="//upload.wikimedia.org/wikipedia/commons/transcoded/d/d2/Frankenstein_trailer_%281931%29.webm/Frankenstein_trailer_%281931%29.webm.160p.webm" type="video/webm; codecs=&quot;vp8, vorbis&quot;" data-width="218" data-height="160" data-title="Low bandwidth WebM (160P)" data-shorttitle="WebM 160P"><source src="//upload.wikimedia.org/wikipedia/commons/transcoded/d/d2/Frankenstein_trailer_%281931%29.webm/Frankenstein_trailer_%281931%29.webm.180p.vp9.webm" type="video/webm; codecs=&quot;vp9, opus&quot;" data-width="246" data-height="180" data-title="Low bandwidth VP9 (180P)" data-shorttitle="VP9 180P"><source src="//upload.wikimedia.org/wikipedia/commons/transcoded/d/d2/Frankenstein_trailer_%281931%29.webm/Frankenstein_trailer_%281931%29.webm.240p.vp9.webm" type="video/webm; codecs=&quot;vp9, opus&quot;" data-width="328" data-height="240" data-title="Small VP9 (240P)" data-shorttitle="VP9 240P"><source src="//upload.wikimedia.org/wikipedia/commons/transcoded/d/d2/Frankenstein_trailer_%281931%29.webm/Frankenstein_trailer_%281931%29.webm.240p.webm" type="video/webm; codecs=&quot;vp8, vorbis&quot;" data-width="328" data-height="240" data-title="Small WebM (240P)" data-shorttitle="WebM 240P"><source src="//upload.wikimedia.org/wikipedia/commons/transcoded/d/d2/Frankenstein_trailer_%281931%29.webm/Frankenstein_trailer_%281931%29.webm.360p.vp9.webm" type="video/webm; codecs=&quot;vp9, opus&quot;" data-width="492" data-height="360" data-title="VP9 (360P)" data-shorttitle="VP9 360P"><source src="//upload.wikimedia.org/wikipedia/commons/transcoded/d/d2/Frankenstein_trailer_%281931%29.webm/Frankenstein_trailer_%281931%29.webm.360p.webm" type="video/webm; codecs=&quot;vp8, vorbis&quot;" data-width="492" data-height="360" data-title="WebM (360P)" data-shorttitle="WebM 360P"></video></a><figcaption>Trailer for <a href="/en/Universal_Pictures" title="Universal Pictures" class="wl">Universal Pictures</a>' <a href="/en/Science_fiction_film" title="Science fiction film" class="wl">science-fiction</a> <a href="/en/Horror_film" title="Horror film" class="wl">horror film</a> <a href="/en/Frankenstein_(1931_film)" title="Frankenstein (1931 film)" class="wl">Frankenstein</a> (1931)</figcaption></figure>

Movie trailers have now become popular on <a href="/en/DVD" title="DVD" class="wl">DVDs</a> and <a href="/en/Blu-ray" title="Blu-ray" class="wl">Blu-ray</a> discs, as well as on the Internet and mobile devices. Of some 10 billion videos watched online annually, film trailers rank third, after news and user-created video.<a href="#cite_note-1" style="counter-reset: mw-Ref 1;">[1]</a>

The trailer format has been adopted as a promotional tool for television shows, video games, books, and theatrical events/concerts.

A trailer is a commercial advertisement, originally for a feature film that is going to be exhibited in the future at a movie theater/cinema. It is a product of creative and technical work. Movie trailers have now become popular on DVDs and Blu-ray discs, as well as on the Internet and mobile devices. Of some 10 billion videos watched online annually, film trailers rank third, after news and user-created video. The trailer format has been adopted as a promotional tool for television shows, video games, books, and theatrical events/concerts. 