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Turbana
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Turbana Corporation is an importer of tropical produce in North America, including bananas, plantains, pineapples, and ethnic tropicals. Turbana was the first organization to bring Fair Trade Certified bananas to North America.[1][2][3]
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Turbana, a grower-owned banana and plantain company, is the fourth largest importer of bananas in North America, and was the first importer of fair trade-certified bananas in the continent.[4][1] Turbana's parent company, Uniban, is the largest producer of fairtrade bananas in the world.[2] Turbana sells fresh tropical products including bananas, plantains, pineapples and 18 different ethnic tropicals.[5][6] It also offers a line of plantain chips in six different flavors.[7]
1966 | Uniban was born when a group of landowners came together as a co-op to export fruit directly. The cooperative only admitted farm owners who exported at least 10% of their production. |
April 1969 | Parker Banana, a company from Florida, signs a contract with Uniban to purchase bananas to sell to the U.S. market. Uniban sends the first shipment to the U.S. on a ship called the Matilde with 18,000 boxes of bananas. |
August 11, 1970 | Turbana Corporation was created as the marketing and operations arm to the North American market. |
November 10, 1970 | Turbana imports its first shipment to the U.S to Jacksonville, Florida. |
1975 | Turbana makes debut in European market. Uniban signs a contract with Velleman and Tas B.V. – now Fyffes Plc. – to distribute its fruit in Europe, thereby introducing the Turbana brand to the European market. |
1978 | Uniban opens a box factory, paving the way for the company's vertical integration and creating over 100 new jobs. |
1983 | Turbana opens a new shipping route from Turbo to Newark. A new sales team is hired and offices open in Maryland, Massachusetts, and New Jersey to accommodate Turbana's expansion plans. By the end of the year, Turbana is established as a prominent player in the North American banana market. |
1985 | Retail stores start selling Turbana plantains across North America. |
1987 | Creation of FundaUraba – now Fundauniban – Turbana and Uniban's social foundation. |
1992 | With the launch of baby bananas and red bananas, Turbana introduces a new category: exotics. Customized packaging is created to help launch the new varieties and retailers are educated on the new exotics. |
1994 | Turbana creates the first Private Label Program for Stop&Shop in Boston. Today Turbana is the largest producer of Private Label bananas in North America. |
2004 | Turbana begins selling Fyffes pineapples. |
2005 | A strategic alliance between Uniban and Fyffes is formed. Both companies now own 50% of Turbana. |
2007 | Turbana signs a four-year contract to become the exclusive supplier of bananas and pineapples for Disney, under the Disney Garden Label. |
2008 | Uniban, Turbana's parent company, builds its first snack factory in Uraba to produce plantain chips. |
March 2010 | Turbana diversifies its product portfolio with the launch of Turbana Plantain Chips, available in six flavors: Chili, Chili Lime, Sweet, Lime, Garlic, and Natural. |
2012 | Turbana launches its Tropical line nationwide, now offering 18 products including Yucca, Chayote, Coconut and Avocado. The tropical program was started to help Turbana's retail partners capture the growing demand by Hispanic immigrants. |
Source: Turbana[4]
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Product line
Bananas[5] |
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Plantains[5] |
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Tropicals[6] |
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Pineapples | Fyffes Gold pineapples |
Snacks | Turbana Plantain Chips |
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