Urban Behavior
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Urban Behavior also spelled Behaviour is a unisex apparel retailer in Canada with a focus on club wear.[1] The chain was founded in 1989 by Arif Noor.[2] and has since been acquired by YM Inc.
Quick Facts Company type, Industry ...
Company type | Subsidiary |
---|---|
Industry | Apparel |
Founded | 1989 |
Headquarters | Toronto, Ontario, Canada |
Products | Men's and Women's clothing, jeans, shoes, and fashion accessories. |
Parent | YM Inc. (2012–present) |
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The store is mostly popular with people trying to keep up with today's fashion trend. Urban Behavior's target market are teenage to young adult consumers with focus on affordability.[3]