VSCO

For the orchestra, see Victoria School Chinese Orchestra. For the fashion subculture, see VSCO girl. For the company with the same ticker, see Victoria's Secret.

VSCO (/ˈvɪskoʊ/ ^ⓘ), formerly known as VSCO Cam, is a photography mobile app for iOS and Android devices. The app was created by Joel Flory and Greg Lutze.^[3][4][5] The VSCO app allows users to capture photos in the app and edit them, using preset filters and editing tools.^[6][7][8]

VSCO

Screenshot of the mobile app, VSCO
Developer(s)	Visual Supply Company
Initial release	2011
Stable release(s)
Android 345 / October 31, 2023; 10 months ago (2023-10-31) iOS 352.0.1 / December 21, 2023; 9 months ago (2023-12-21)[1]
Operating system	Android 6+, iOS 15+
Size	66.36 MB (Android) 154.5 MB (iOS)
License	Commercial software as a service[2]
Website	vsco.co

History

Visual Supply Company was founded by Joel Flory and Greg Lutze in California, in 2011.^[5][9][6] VSCO was launched in 2012.^[10] It raised $40 million from investors in May 2014.^[11] In 2017, VSCO launched a subscription model.^[12] As of 2018, Visual Supply Company has $90 million in funding from investors and over 2 million paying members.^[13] In 2019, VSCO acquired Rylo, a video editing startup founded by the original developer of Instagram’s Hyperlapse.^[14] Visual Supply Company has locations in Oakland, California, where it is headquartered, and Chicago, Illinois.^[15][16] In December 2020 VSCO acquired AI-powered video editing app Trash.^[17]

In April 2018, VSCO reached over 30 million users.^[18]

Usage

Users must register an account in order to use the app.^[2]

Photos can be taken or imported from the camera roll, as well as short videos or animated GIFs (known in the app as DSCO; iOS only).^[19] The user can edit their photos through various preset filters, or through the "toolkit" feature which allows finer adjustments to fade, clarity, skin tone, tint, sharpness, saturation, contrast, temperature, exposure, and other properties.^[20] Users have the option of posting their photos to their profile, where they can also add captions and hashtags. Photos can also be exported back into the camera roll or shared with other social networking services. The users also have an option to edit their own videos from their camera roll with the VSCO yearly membership, but they are not able to post camera roll videos to their account on VSCO.

JPEG and raw image files can be used.^[21]

See also

• Prequel
• Picsart

References

1. "VSCO: Photo & Video Editor". App Store. Retrieved 2021-05-28.
2. "Terms of Use Agreement". vsco.co. VSCO Corporation. Retrieved 29 March 2020.
3. Chung, Hannah (25 November 2015). "VSCO makes its expensive desktop photo filters half as expensive". The Verge. Retrieved 29 August 2017.
4. Chung, Hannah (October 29, 2015). "There's one app you should be using to make your Instagram pictures look so much better - here's how it works". Business Insider. Retrieved June 8, 2017.
5. Chung, Hannah (13 August 2013). "VSCO Cam, The Anti-Instagram, Is The Future Of Mobile Photography". Fast Company. Retrieved 20 March 2018.
6. Sipes, T. (2014). Urban Exploration Photography: A Guide to Creating and Editing Images of Abandoned Places. Pearson Education. p. 112. ISBN 978-0-13-400868-4. Retrieved June 8, 2017.
7. Clawson, M. (2015). iPhoneography: How to Create Inspiring Photos with Your Smartphone. Apress. p. 91. ISBN 978-1-4842-1757-3. Retrieved June 8, 2017.
8. Song, A.; Von Furstenberg, D. (2016). Capture Your Style: Transform Your Instagram Images, Showcase Your Life, and Build the Ultimate Platform. Abrams. p. 89. ISBN 978-1-61312-989-0. Retrieved June 8, 2017.
9. Marikar, Sheila (2015-02-20). "VSCO Cam: Filtered Photos, No Emojis Allowed". The New York Times. Retrieved 2017-05-15.
10. Cuccinello, Hayley C. (July 24, 2019). "VSCO Makes A Sophisticated Photo App. The $500 Million Startup Wants To Be More Than That". Forbes. Retrieved April 4, 2020.
11. Newcomer, Eric (2015-04-24). "Fancy Photo App Startup VSCO Raises $30 Million More". Bloomberg.com. Retrieved 2017-05-15.
12. Cuccinello, Hayley C. "VSCO Makes A Sophisticated Photo App. The $500 Million Startup Wants To Be More Than That". Forbes. Retrieved 2022-09-30.
13. "VSCO Rides Subscription Boom to 2 Million Paid Users". Cheddar.com. 9 November 2018. Retrieved November 9, 2018.
14. Clark, Kate (December 10, 2019). "VSCO acquires video editing startup Rylo". TechCrunch. Retrieved 2019-12-10.
15. Nordli, Brian (August 22, 2019). "Oakland-Based Photo App VSCO is Setting up Shop in Chicago". BuiltInChicago. Retrieved August 22, 2019.
16. "VSCO". VSCO. Retrieved 2017-11-29.
17. "Trash is Joining VSCO!". Medium. 3 December 2020. Retrieved May 2, 2021.
18. "News".
19. Perez, Sarah (October 29, 2015). "VSCO Takes On Instagram's Boomerang With Its New GIF Creation App DSCO". TechCrunch. Retrieved June 8, 2017.
20. Dredge, Stuart (15 July 2017). "Ten tips that will make you a master of Instagram". The Observer. Retrieved 20 March 2018.
21. Grigonis, Hillary (December 9, 2016). "RAW has arrived in VSCO - and more filters inspired by real film are next". Digital Trends. Retrieved June 8, 2017.