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Picsart
Cross-platform design, photo and video editing platform From Wikipedia, the free encyclopedia
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Picsart is an Armenian-founded cross-platform design and editing platform that offers web and mobile tools for creating images and videos using templates, layer-based editors and generative-AI features.[2] The company emphasizes design-forward workflows through tens of thousands of customizable templates available in the free-to-use browser-based editor (Picsart Web) and in the apps.[3][4] As of 2024, TechCrunch reported that Picsart serves about 150 million monthly active users and partnered with Getty Images on a commercially-safe AI image model.[1] The apps have been downloaded over one billion times globally.[5]
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Scale and reach
Products and features
Picsart describes itself as a design-led creation suite spanning web and apps, centered on template-driven workflows, AI-powered tools, and photo/video editors.
- Design templates (web and apps)
- Library of 50,000+ customizable templates spanning social graphics, flyers, posters, logos, resumes, and many more categorie.[3][4]
- Template editing supports layers, fonts, brand elements, and export to multiple aspect ratios.
- Generative-AI and automation
- Integrated AI Image Generator (text-to-image) and AI Writer (copy generation) in the main editor (2022).[2]
- Model partnership with Getty Images to deliver a commercially-safe image generator for business use (2024).[1]
- AI-assisted editing features such as background/object removal and upscaling are available on web and mobile.[3]
- Photo and video editing
- Layer-based photo editor with effects, filters, and object tools; collage and layout tools; video trimming, overlays and effects in the mobile apps.[8]
- Browser-based toolset (Picsart Web) provides similar capabilities without installing software; Quicktools and batch utilities cover common editing tasks.[9][10]
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Platform and community
Picsart combines creation tools with social features, including profiles and Spaces, interest-based communities launched in 2023 to organize collaborative creation and discovery.[11]
Developer platform
In 2022, Picsart launched Picsart for Developers, a public API and SDK program that allows third parties to embed editing and generative features into their own products (usage-based pricing).[12]
Funding
As of August 2021, the company had received $195 million in cumulative venture funding from Sequoia Capital, Insight Partners, and others, giving it a reported post-money valuation of roughly $1.5 billion.[13][14][15][16][17]
History
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2011–2014: Founding and early releases
Picsart was founded in November 2011 by Armenian entrepreneur Hovhannes Avoyan with engineers Artavazd Mehrabyan and Mikayel Vardanyan; the first app launched on Android later that year.[18] The company released an iOS version for iPhone in January 2013 and expanded to iPad in mid-2013.[19] In 2014 Picsart added support for Windows platforms, including Windows Phone and Windows 8.1 PCs and tablets.[20][21]
2015–2017: Early funding and community features
Picsart raised financing to expand the platform, including a US$10 million round led by Sequoia Capital (February 2015) and a US$15 million round led by Insight Venture Partners (June 2015).[22][23] In April 2016 the company secured an additional US$20 million to grow its user base in Asia.[24]
Picsart introduced community and collaboration tools during this period, including “Remix Chat” for collaborative editing (2017) and custom sticker creation features.[25][26] User growth milestones reported in the press included 100 million monthly active users by October 2017.[27]
2018–2020: Scale and research initiatives
By March 2019 Picsart reported reaching 130 million monthly active users, with strong adoption in Asia.[28] In late 2019–January 2020, Picsart and the American University of Armenia (AUA) announced a joint artificial intelligence lab in Yerevan to conduct research in machine learning and computer vision.[29][30]
2021–2022: Unicorn financing, HQ move, and developer platform
On August 26, 2021, Picsart raised US$130 million in a Series C led by SoftBank Vision Fund 2, valuing the company at over US$1 billion.[31][32] In February 2022 the company moved its corporate headquarters to Miami Beach as part of a global expansion.[33]
Picsart launched an API/SDK program (“Picsart for Developers”) in February 2022 to let partners embed editing capabilities,[34] and introduced AI-powered enhancement features in mid-2022.[35] Later that year the company added a text-to-image generator and AI writing tools to its consumer apps.[36][37]
2023–present: Generative AI products and partnerships
In December 2022 Picsart launched “AI Avatars,” followed by a standalone app, SketchAI, in January 2023 for turning sketches into digital art with generative models.[38][39] In May 2023 the company introduced “Spaces,” topic-based in-app communities for collaboration and discovery.[40] In 2024 Picsart and Getty Images announced a partnership to build a custom generative AI model trained on licensed content for commercial use within Picsart tools.[41]
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See also
External links
References
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