Wildfire Interactive
American software company / From Wikipedia, the free encyclopedia
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Wildfire Interactive Inc, or Wildfire, was a startup software company based in Redwood City that developed a social marketing application that enabled businesses to create, optimize and measure their presence on social networks such as Facebook, Twitter, Pinterest and YouTube.[1][2] It was founded in 2008 by Victoria Ransom and Alain Chuard.[3]
Quick Facts Industry, Founded ...
Industry | Social marketing SaaS |
---|---|
Founded | 2008 |
Founders | Alain Chuard, Victoria Ransom |
Fate | Acquired by Google, 2012 |
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Google acquired Wildfire in 2012 for a reported $450 million.[1][3] In 2014, Wildfire announced it would be integrated into Google's general adtech platform DoubleClick.[4]