Wuliangye
Chinese baijiu distillery / From Wikipedia, the free encyclopedia
Dear Wikiwand AI, let's keep it short by simply answering these key questions:
Can you list the top facts and stats about Wuliangye?
Summarize this article for a 10 year old
Wuliangye Yibin Co. Ltd. (Chinese: 宜宾五粮液股份有限公司), or simply Wuliangye (Chinese: 五粮液; lit. 'Five Grain Liquid') is a baijiu distillery headquartered in Yibin, Sichuan, China. The distillery's eponymous and proprietary spirit, Wuliyangye, is a nongxiang (濃香; strong aroma) baijiu made with a mix of five cereal grains: sorghum, rice, glutinous rice, wheat, and corn.[3] Wuliangye is one of the most popular baijiu brands both in China and abroad and as of 2023 is the second most valuable spirits brand in the world.[4]
Company type | Public State-Owned Enterprise |
---|---|
SZSE: 000858 | |
Industry | Alcoholic Beverages |
Founded | 1952; 72 years ago (1952) |
Headquarters | , |
Area served | Worldwide |
Key people | Zeng Congqin (Chairman) (Committee Secretary) |
Products | Baijiu |
Revenue | (2022)[1][2] CN¥73.97 billion US$23.12 billion |
Number of employees | 46,678 (2022) |
Website | wuliangye.com.cn |
Wuliangye | |||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Simplified Chinese | 五粮液 | ||||||||||||
Traditional Chinese | 五糧液 | ||||||||||||
Literal meaning | Five Grain Liquid | ||||||||||||
| |||||||||||||
Wuliangye lays out the global market system. The China market covers seven major marketing areas, 21 marketing theaters, and 58 marketing bases; the international market has established international marketing centers in Europe, America, Asia-Pacific and other places, and its products are directly sold to 56 duty-free shops abroad, with distribution business covering more than 100 countries. countries and regions.[5]