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Yankee Candle
American manufacturer and retailer From Wikipedia, the free encyclopedia
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The Yankee Candle Company, Inc., doing business as Yankee Candle, is an American manufacturer and retailer of scented candles, candleholders, accessories, and dinnerware. Its products are sold by thousands of gift shops nationwide, through catalogs, and online, and in nearly 50 countries around the world. The company currently operates 217 small-box format stores,[2] located in malls across 37 U.S. states[3] and Ontario, and is the largest candle manufacturer in the United States. The company is headquartered in South Deerfield, Massachusetts.
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The Jarden Corporation agreed to buy Yankee Candle for $1.75 billion in the fall of 2013.[4] In 2015, Newell Rubbermaid announced that it would acquire Jarden for over $15 billion of cash and stock.
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History
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Yankee Candle Company was started in South Hadley, Massachusetts when Michael Kittredge, originally from Holyoke, Massachusetts, created his first scented candle, Christmas 1969, from melted crayons as a gift for his mother.[5] Neighbors began expressing interest in buying his creations, and Kittredge began producing them in larger quantities. The company was originally conceived as "Candles by Michael Kittredge," but Kittredge later decided "The Yankee Candle Company" was a more suitable name.[6] The company itself was founded with help from Donald MacIver and Susan Obremski, who were high school friends with Kittredge.[7] MacIver helped fund the start-up business with earnings from his part-time job.[citation needed] At his parents' request, Michael Kittredge relocated his growing manufacturing and warehousing operations to Holyoke, Massachusetts. The new site was an abandoned mill that lacked fundamental utilities, including electricity and running water. Despite these challenging initial conditions, the business achieved consistent growth from this new location.[6] Candle production grew considerably after Obremski's father devised a "heated room", which enabled cost-saving liquid wax deliveries at the first factory site in Holyoke. Obremski's invention of a turntable taper wheel allowed production to double, while at the same time decreasing the need for more labor hours.[citation needed] In 1975, she managed the first Yankee Candle Shop located where the Village Commons in South Hadley now stands.[8][citation needed]
The company slowly expanded and moved to South Deerfield in 1983.
After a cancer scare in 1993, Kittredge started handing the company over to a friend and employee.[9] To finance its primary objective of significantly expanding its retail store network, the company required a substantial infusion of capital. With this need in mind, the company was sold in 1989 to New York-based private equity company Forstmann Little for $500 million.[10] Forstmann took the company public in 1999,[11] and in 2001, hired Craig Rydin as a CEO. Rydin launched a major advertising campaign and the line was picked up by mass retailers Linens-N-Things and Bed Bath & Beyond, pushing sales to their highest levels yet. Kittredge remained the company's chairman emeritus.
In 2000, sales of the company reached $339 million.[12]
During the summer of 2006, Yankee Candle purchased[13] Illuminations, a Petaluma, California-based, multi-channel retailer of high quality candles and home accessories. Although the two companies were similar, the names were separated, with Illuminations being aimed at a different demographic.[13][dead link] The Illuminations brand and web store were phased out in early 2009.
On February 6, 2007, the company was acquired by the private equity group of Madison Dearborn Partners LLC for approximately $1.6 billion.[14]
The founder, Michael Kittredge, in a return to high quality manufacturing created Kringle Candle, with his son Michael (Mike).[15]
In October 2012 Yankee Candle Europe launched their Consumer Direct website offering their products direct to consumers.
In 2013, Jarden acquired Yankee Candle. A further merger in 2016 saw Jarden purchased by Newell Rubbermaid and combined into the new company Newell Brands.[16]
In 2017 Newell Brands acquired Smith Mountain Industries, makers of the Woodwick brand of candles. Woodwick candles are now a premium brand sold by Yankee Candle. The candles have a wooden wick that crackles when burned and use a blend of paraffin and soy wax to reduce spatter and residue.
Along with Smith Mountain Industries, Newell Brands also acquired Chesapeake Bay Candle in 2017 for $75 million. The company was founded in early 1994 by Mei Xu and David Wang. Chesapeake Bay candles are now part of Yankee Candle's product offering.[17]
On 16 January 2025, it was reported that Yankee Candle may be shutting down its operations in Malaysia. A spokesperson from the company has revealed that the closing of outlets in the country is due to reducing demands and sales as well as logistical challenges post-pandemic.[18]
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Flagship store
Yankee Candle's flagship store, which opened in 1982, is located in South Deerfield, Massachusetts. It features all available Yankee Candles as well as kitchen and home accessories, New England crafts, gifts and collectibles, a toy shop, picnic grounds and a "Bavarian Christmas Village" filled with decorated Christmas trees and a toy train that runs through to Santa's Workshop, where animated elves and an 'assembly line' for wooden vehicles surround Santa Claus's desk. Visitors can dip their own candles in a specially equipped area, make wax molds of their hands, or create their own unique candle. There is also a candle making museum and a Hillside Pizza cafe on site.
A second flagship store was opened in Williamsburg, Virginia, in 2005. At 45,000 square feet (4,200 m2), it was a popular tourist destination.[19] The Williamsburg store closed for good in April 2021.[19]
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Outlet stores
Yankee Candle has a total of 55 outlet stores in the United States.[20]
Products
Yankee Candle Company markets an array of products, including Original Jar, Signature Tumbler, and 3-Wick candles of various scents; wax warmers and scented wax melts; Easy Meltcups (for use with the Scenterpiece wax warmers); candle accessories, such as candle holders, wick trimmers, candle snuffers, and jar toppers (for use with the Original Jar line of candles); filled votive candles (minis); ScentPlug units (scented wall plug-ins) and refills; car scents; room sprays; and more. Some scents are permanently available year-round, while others are limited edition or only sold seasonally.
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COVID-19
Since the outbreak of the COVID-19 pandemic, social media users observed a correlation between increases in reported COVID-19 cases and negative reviews of Yankee Candle products. Individuals scraping review data of both scented and unscented candles on Amazon.com found an increase in negative reviews for scented candles, with the proportion of reviews complaining of a lack of aroma also growing. In comparison, unscented candles did not exhibit this pattern.[21][22]
As one of the symptoms of COVID-19 is loss of smell, this suggests that the increase in positive cases is causing more consumers to be unable to smell their scented candles.[23]
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See also
References
External links
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