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Zero-click result
From Wikipedia, the free encyclopedia
A zero-click result is the successful resolution of a web query when the user gets their desired result immediately on the search engine results page without having to navigate to any followup source of information.
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Conventional pageview tracking does not detect zero-click results, and consequently, conventional digital marketing strategies which rely on pageview analysis do not apply.[1] There are adaptive marketing strategies which can take into account zero-click results.[2][3][4]
Scholarly research at the intersection of neuroscience and human–computer interaction has methods of using neuroimaging on users while they use their devices to detect satisfaction with zero-click results.[5] Such measures are necessary to observe natural behavior because otherwise, users may not react in detectable ways as they use computer applications.[5]