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24S
Online fashion retail platform From Wikipedia, the free encyclopedia
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24S (formerly known as 24 Sèvres) is a French e-commerce luxury fashion company that went live on 6 June 2017.[1] The site was launched by LVMH as an online equivalent to Le Bon Marché,[2] a department store the company had acquired in 1984.
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Overview
Eric Goguey, the chief executive officer, claimed at the time of launch that 24 Sèvres would compete against the online fashion giants Farfetch and Net-a-Porter, with an added focus on the style of Paris.[1][3] Initially offering womenswear only, the company expanded into menswear in 2019.[4] Also in 2019, the site rebranded from 24 Sèvres to 24S.[5] The brand supports several young talents from the fashion industry, with the most recent examples including Ashlynn Parks,[6] Tokyo James[7] or Satoshi Kuwata.[8]
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References
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