361 Degrees

361 Degrees International Ltd. (Chinese: 三六一度; pinyin: sānliùyīdù) is a leading Chinese sportswear and athletic lifestyle brand headquartered in Xiamen, Fujian.^[1] As of the 2023 fiscal year, 361° reported annual revenue exceeding CN¥8 billion, reinforcing its position as one of China's top sportswear brands.^[2] According to a 2025 investigation by The Guardian and the Bureau of Investigative Journalism, 361 Degrees directly owns production facilities that use forced labour of Uyghur and other ethnic minorities.^[3]

361 Degrees International Limited

Company type	Public
Traded as	SEHK: 1361 and OTC:TSIOF
Industry	Sports equipment
Founded	2003; 22 years ago (2003)
Headquarters	Jinjiang, Fujian, China
Key people	Ding Wuhao (President and Executive Director)
Products	Athletic shoes, apparel, sports equipment, accessories
Website	www.361sport.com

History

The company was established in 2003. The brand name 361° was launched in January 2004. It denotes the 360 degrees in a circle plus one extra degree, representing professional functionality plus an added degree of innovation and creativity. Since 2009, the brand's slogan has been "One Love". 361 Degrees International Limited was listed on the Hong Kong Stock Exchange on 30 June 2009.^[1]

361° was the official sporting wear of the Chinese men's and women's Olympic curling teams during the 2010 Vancouver Olympics.

On 22 October 2014, 361° became the provider of the official uniforms for staff and volunteers at the 2016 Summer Olympics and the 2016 Summer Paralympics in Rio de Janeiro.^[4]

They were the official sports apparel partner of the 2022 Asian Games.^[5]

They had 7,950 authorized retail outlets across the world as of 2020.^[6] They are owned and managed by 3,031 authorized dealers.^{[citation needed]}

In January 2025, 361° officially expanded its presence to Malaysia by opening its first retail store at AEON Bukit Tinggi, Klang, Selangor.

The company's production facilities have been linked to human rights abuses against Uyghurs.^[7]