| Category |
Winner |
|---|
| Best Branded YouTube Channel |
KungFu Panda 2 YouTube Brand Channel |
| Best Integration of Social Media with Live Television |
Viacom (MTV Networks): VMA Twitter Tracker |
| Best Location-Based Marketing |
Walgreens: Check-ins That Make a Difference |
| Best Overall Brand Presence on Facebook |
Nickelodeon: SpongeBob GayPants |
| Best Overall Brand Presence on Tumblr |
BBC America: Doctor Who Tumblr |
| Best Overall Brand Presence on Twitter |
Bob Maron: @CharlieSheen |
| Best Social Commerce |
Viking Range Corporation: Leanne Gault |
| Best Social Media Campaign for Film |
Paramount Pictures: Super 8 Movie - Super 8 Secret |
| Best Social Media Campaign for Gaming |
Promethium Marketing: Discover Your Legacy - Assassin's Creed: Revelations |
| Best Social Media Campaign for Television |
USA Network: Psych HashTag Killer |
| Best Social Media Manager |
Stephanie Schierholz, @NASA |
| Best Use of a Hashtag on Twitter |
Bob Maron, @CharlieSheen |
| Best Use of Facebook in a Campaign |
HBO: True Blood “Immortalize Yourself” Facebook Application |
| Best Use of Foursquare in a Campaign |
Walgreens: Check-ins That Make a Difference |
| Best Use of Game Mechanics (Gamification)
in a Social Media Campaign |
Nickelodeon's ‘Kids’ Choice Awards 2011’ |
| Best Use of Social Media for a
Consumer Product or Service |
360i: Dentyne Safe Breath Alliance |
| Best Use of Social Media for Customer Service |
Research in Motion: Support At The Scale of BlackBerry |
| Best Use of Social Media for News |
CNN Worldwide: The Global Networks of CNN Dominate on Social Media |
| Best Use of Social Media for Sports |
Major League Baseball: MLB Fan Cave |
| Best Use of Social Media in a Mobile Campaign |
Viacom (MTV Networks): VMA Twitter Tracker for iOS for Verizon |
| Best Use of Social Media in an Awards Show |
Viacom (MTV Networks): 2011 VMAs (Twitter/Tumblr + Twitter Tracker) |
| Best Use of Social Media In Real Life (“IRL”) |
Wieden + Kennedy & Digital Kitchen: Dodge Journey - The Search Engine for the Real World |
| Best Use of Twitter Ad Platform |
Edelman: Volkswagen's All-New 2012 Beetle Launch |
| Best Use of the Twitter in a Campaign |
9/11 Commemoration |
| Best Use of Video in a Social Media Campaign |
CNN Worldwide: The Royal Wedding of William & Kate; Group SJR: TED - Ideas Worth Spreading |
| Best Viral Campaign |
BuzzFeed: Schick Xtreme 3 Razorbombing, Walgreens: Check-ins That Make a Difference |
| Boldest Social Media Campaign of 2011 |
VH-1: Do Something Awards: Give a Shit! |