A. Parasuraman

A. "Parsu" Parasuraman is an Indian-American marketing professor and author. He is a professor and the James W. McLamore Chair in Marketing at the University of Miami.^[1][2]

A. "Parsu" Parasuraman
Parasuraman in 2017
Nationality	Indian / American
Occupation(s)	marketing professor, author.
Years active	1976 - present
Known for	Professor and the James W. McLamore Chair in Marketing at the University of Miami

Education

Parasuraman obtained his bachelor's degree in Mechanical Engineering from IIT Madras and Master of Business Administration in marketing from Indian Institute of Management Ahmedabad in 1970 and 1972 respectively.^[1][2] He then proceeded to the United States where he gained a doctorate in business Administration from Indiana University School of Business in 1975.^[1]

Career

Parasuraman was one of the co-authors of the classic study on Services marketing,^[3] which developed the concept of SERVQUAL. The SERVQUAL model has become fundamental in the analysis of marketing in the services sector and one of the highest cited marketing papers ever.

He has also been involved in developing the Technology Readiness Index (TRI), which measures the degree of technology readiness and adoption in businesses.^[4]

External links

• CV of A. Parasuraman at University of Miami