Top Qs
Timeline
Chat
Perspective
Fritz (company)
German consumer electronics company From Wikipedia, the free encyclopedia
Remove ads
FRITZ! GmbH (known as AVM GmbH until July 2025) is a consumer electronics company founded in 1986 in Berlin, Germany. The company produces communications, networking devices such as DSL, ISDN, wireless and VoIP products.
 | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
|
.svg){kind=logo}
It had sales of €620 million in 2022 with 880 employees achieving an estimated profit between €80 and €90 million.[1] It is well known for its popular FRITZ!Box series.
Remove ads
Products
FRITZ! is the most popular producer for consumer and home networking products in Germany. The company has a share of around 50 percent of the German market for routers for private users.[2] It sells DSL and cable routers, WLAN and other networking products:
- FRITZ!Box – Home networking for DSL, cable, FTTH and LTE.
- FRITZ!Fon – HD telephony, Internet services and music for the FRITZ!Box.
- FRITZ!WLAN – Range extender and USB WLAN sticks.
- FRITZ!DECT – Smart home appliances
- FRITZ!Powerline – power-line expands home networking via the existing power supply.
- FRITZ!Apps – Applications for smartphones for the FRITZ! range of products.
- FRITZ!Card – Internal ISDN card for the PCI slot.
Remove ads
History
Summarize
Perspective
The company was founded as AVM in 1986 by four students: Johannes Nill, Peter Faxel, Ulrich Müller-Albring and Jörg-Detlef Gebert. The name was an acronym for Audio Visuelles Marketing and reflected the company’s original focus on providing BTX services. AVM sold its first ISDN card in 1989 for 4.300 D-Mark (2.150 Euro) to larger businesses. The company's breakthrough came in 1995 with the introduction of the FRITZ! brand and the FRITZ!Card, an ISDN card for PCs. The name FRITZ! was chosen "because a non-technical name has been sought which should indicate winking German workmanship abroad." AVM's market share for ISDN cards grew continuously to a peak of over 80 percent in 2004.[3]
At CeBIT 2004 AVM introduced the first FRITZ!Box, a combination of DSL modem and router, later with Wi-Fi and integrated PBX. Published in 2007, the FRITZ!Box Fon WLAN 7270 was seen as innovative by supporting WLAN Draft-N (IEEE 802.11n) and containing a DECT base station and a media server.
According to market research firm IDC (2007), AVM had a market share in CPE of 60 percent in Germany and 18 percent in Europe.
In July 2025, AVM changed its corporate name to FRITZ!, citing the FRITZ! brand’s approximately 80 percent consumer awareness in Germany as the reason for unifying the company’s identity with its flagship product line.[4]
In recent years, FRITZ! is also engaging in the field of home automation.
Remove ads
See also
References
External links
Wikiwand - on
Seamless Wikipedia browsing. On steroids.
Remove ads