Abacus Data

Canadian polling and market research firm From Wikipedia, the free encyclopedia

Abacus Data

Abacus Data is a Canadian polling and market research firm based in Ottawa, Ontario. It was founded in August 2010,[1] soon after its founder and chairman David Coletto graduated from the University of Calgary with a PhD in political science.[2]

Quick Facts Company type, Industry ...
Abacus Data
Company typePrivate
IndustryPublic Opinion Research
Strategic Communications Advice
Human Resources and Organizational Research
Market Research
Generational research
Public affairs
Charitable giving and philanthropy
Non-profits and associations
FoundedJuly 2010
FounderDavid Coletto
Headquarters,
Key people
David Coletto (CEO)
Ihor Korbabicz (President)
Websitewww.abacusdata.ca
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The company's surveys and political opinion polls are sometimes cited in Canadian news media, including The Globe and Mail, the National Post, the Toronto Star, and Sun Media newspapers.[3][4]

In 2013, Bruce Anderson joined Abacus Data as chairman, he stepped down at the end of 2022 and David Coletto has taken over as chairman.[5][6]

During the COVID-19 pandemic, Abacus Data led the Faster Together initiative to conduct market research about vaccine hesitancy and to promote acceptance of COVID-19 vaccines.[7][8]

References

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