Abacus Data

Abacus Data is a Canadian polling and market research firm based in Ottawa, Ontario

Abacus Data

Company type	Private
Industry	Public opinion research Strategic communications advice Human resources and organizational research Market research Generational research Public affairs Charitable giving and philanthropy Non-profits and associations
Founded	July 2010
Founder	David Coletto
Headquarters	Ottawa, Ontario , Canada
Key people	David Coletto (CEO) Ihor Korbabicz (president)
Website	www.abacusdata.ca

History

It was founded in August 2010,^[1] soon after its founder and chairman David Coletto graduated from the University of Calgary with a PhD in political science.^[2]

The company's surveys and political opinion polls are sometimes cited in Canadian news media, including The Globe and Mail, the National Post, the Toronto Star, and Sun Media newspapers.^[3][4]

In 2013, Bruce Anderson joined Abacus Data as chairman. He stepped down at the end of 2022, and David Coletto took over as chairman.^[5][6]

During the COVID-19 pandemic, Abacus Data led the Faster Together initiative to conduct market research about vaccine hesitancy and to promote acceptance of COVID-19 vaccines.^[7][8]