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Abacus Data

Canadian polling and market research firm From Wikipedia, the free encyclopedia

Abacus Data
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Abacus Data is a Canadian polling and market research firm based in Ottawa, Ontario. It was founded in August 2010,[1] soon after its founder and chairman David Coletto graduated from the University of Calgary with a PhD in political science.[2]

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The company's surveys and political opinion polls are sometimes cited in Canadian news media, including The Globe and Mail, the National Post, the Toronto Star, and Sun Media newspapers.[3][4]

In 2013, Bruce Anderson joined Abacus Data as chairman, he stepped down at the end of 2022 and David Coletto has taken over as chairman.[5][6]

During the COVID-19 pandemic, Abacus Data led the Faster Together initiative to conduct market research about vaccine hesitancy and to promote acceptance of COVID-19 vaccines.[7][8]

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