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ActiveCampaign
American software company From Wikipedia, the free encyclopedia
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ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois.[3] The company offers email marketing, marketing automation, sales automation, and CRM functionality.[4][5][6][7]
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Overview
ActiveCampaign was founded by Jason VandeBoom in 2003.[8] It started as a consulting firm, and then as an on-premises software provider.[9] The company would later transition from on-premises software to a software as a service business focused on marketing and sales automation.[8][10] ActiveCampaign raised $20 million from Silversmith Capital Partners in 2016.[11] In February 2020 it raised $100 million in a Series B round led by Susquehanna Growth Equity, joined by Silversmith.[12][13] In April, it raised $240 million in a Series C round led by Tiger Global with participation from Dragoneer, Susquehanna Growth Equity and Silversmith Capital Partners.[14] ActiveCampaign acquired Postmark, a transactional email delivery system, along with Postmark’s platforms, DMARC Digests and Postmark Labs in May 2022.[15][16]
ActiveCampaign is headquartered in Chicago with offices in Indianapolis,[17] Sydney, Australia,[18] Dublin, Ireland.[12][13] Florianópolis, Brazil, and Costa Rica.[19]
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Software and services
ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing, lead scoring and web analytics, a CRM platform, and a live chat messaging platform called Conversations.[8][11][20][21] In 2023, it introduced generative AI capabilities.[22] ActiveCampaign integrates with over 900 applications,[23] including Salesforce, WordPress, Shopify, PayPal, Stripe, Gmail, Facebook, and WooCommerce.[14][13][24]
ActiveCampaign is a unicorn company, as it is a privately-held startup valued at over $1 billion.[14][25]
It has appeared on Crain's Chicago Business 2018, 2019, and 2021 best places to work lists,[26][27][28] Inc.com's 2018 list of the best workplaces,[29] Chicago Tribune's 2018 list of top midsize workplaces.[30] Quartz also named ActiveCampaign as a top workplace for remote employees in 2021 and 2022.[31][32]
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Acquisitions
- In May 2022, ActiveCampaign acquired both Postmark and DMARC Digests.[33]
- In October 2023, ActiveCampaign acquired Onesend.[34]
References
External links
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