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ActiveCampaign

American software company From Wikipedia, the free encyclopedia

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ActiveCampaign is a Chicago-based software company that provides a cloud-based software-as-a-service (SaaS) platform for customer experience automation. It offers tools for autonomous marketing, CRM, email marketing, SMS marketing, and WhatsApp marketing.

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History

ActiveCampaign was founded in 2003 by Jason VandeBoom as a provider of on-premises email marketing software.[3] In the early 2010s, ActiveCampaign transitioned from a licensed software model to a subscription-based SaaS model.[3][4]

ActiveCampaign received its first external investment in 2016, a $20 million Series A funding round from Silversmith Capital Partners.[5]

In January 2020, ActiveCampaign raised $100 million in a Series B round led by Susquehanna Growth Equity.[6][7] In April 2021, it closed a Series C funding round of $240 million led by Tiger Global, which raised the company's valuation to over $3 billion.[8]

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Operations

ActiveCampaign is a privately held company headquartered in Chicago.[8][9] It maintains additional offices in Dublin, Ireland[10]; Florianópolis, Brazil[11]; Kraków, Poland[12]; and Heredia, Costa Rica.[13][14][15]

Software

ActiveCampaign's platform combines email marketing, marketing automation, and sales CRM.[16][17] In 2023, generative AI capabilities were added to the platform.[18]

Acquisitions

  • In May 2022, ActiveCampaign acquired Postmark, a transactional email delivery service, and the related DMARC Digests tool.[19][20]
  • In October 2023, it acquired Onesend, an Australian provider of marketing software for multi-location businesses and franchises.[21]
  • In April 2025, it acquired Hilos, a startup based in Mexico City that provides WhatsApp messaging automation.[22][23]

References

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